The use of social media has exploded in recent history with the big players like Facebook, Twitter, Instagram and Pinterest being integrated into everyday life for the majority of the planet. Companies have been able to utilize social media to connect with their customers on a level that was never before available with real time “face to face” communications. The brands that have embraced social media as a major factor in their marketing strategy have taken a leap ahead of their competitors who have not.
Being an early adopter requires a company to constantly evolve and adjust their tactics to keep up with emerging social media. Pinterest seemingly took off overnight and garnered a huge user base and brands that were able to utilize Pinterest for their product were one step ahead of the competition. With new apps, services and platforms being introduced to the market daily there is a wealth of effective ways to communicate with your customers but also a large number of them will not succeed. The ability to know which developing social media outlets will prove beneficial as well as being able to successfully utilize them for their brand is a skill that all companies will need to learn master to succeed.
Devin Van Balen 